As I was coming out of Sainsbury’s on Friday evening, I glanced at the rack of recipe cards by the door. These cards always make me seethe, particularly the ‘Feed your Family for a Fiver’ ones for two reasons:-
a) Unless you have a family of ten, there should be no difficulty in producing a main course for £5
b) It never is only £5, because there are always extra ‘storecupboard’ ingredients which they have failed to cost in
However, today I saw an attractive card showing a picture of cupcakes and, as I was going to put a recipe for cupcakes on the blog sometime soon, I picked it up and brought it home. Imagine my astonishment when the list of ingredients on the back included One pack of Sainsbury’s Fairy Cake Mix. A recipe card instructing people to use a packet cake mix. By all means put a serving suggestion on the back of the cake mix box, but don’t pretend it’s a proper recipe.
I am not a food fascist. I don’t make absolutely everything we eat from scratch because sometimes I’m worn out and short of time and it’s more important to eat on time than to produce a homespun extravaganza. But a recipe card from a ‘big four’ supermarket that paid a leading celebrity chef a small fortune to promote their brand? Shame on them.