Daily Archives: March 27, 2010

A recipe card which uses a packet cake-mix? Shame.

Imposters

As I was coming out of Sainsbury’s on Friday evening, I glanced at the rack of recipe cards by the door.  These cards always make me seethe, particularly the ‘Feed your Family for a Fiver’ ones for two reasons:-
a)  Unless you have a family of ten, there should be no difficulty in producing a main course for £5
b)  It never is only £5, because there are always extra ‘storecupboard’ ingredients which they have failed to cost in

However, today I saw an attractive card showing a picture of cupcakes and, as I was going to put a recipe for cupcakes on the blog sometime soon, I picked it up and brought it home.  Imagine my astonishment when the list of ingredients on the back included One pack of Sainsbury’s Fairy Cake Mix.  A recipe card instructing people to use a packet cake mix. By all means put a serving suggestion on the back of the cake mix box, but don’t pretend it’s a proper recipe.

I am not a food fascist.  I don’t make absolutely everything we eat from scratch because sometimes I’m worn out and short of time and it’s more important to eat on time than to produce a homespun extravaganza.  But a recipe card from a ‘big four’ supermarket that paid a leading celebrity chef a small fortune to promote their brand?  Shame on them.

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Filed under Community and shopping, Ethics, Food